How Enterprise Social Media Enhance Employee Performance – A Longitudinal Study on the Role of Networking Impact and Organizational Climate : Working Paper
In recent years, organizations tend to replace their old intranets – which have continuously grown as time passed and which mainly consisted of static web pages presenting content that was centrally distributed by official organizational channels – with new social intranets on the basis of modern enterprise social media (ESM) platforms. This article uncovers how these social intranets can improve employee performance and also how this impact differs from the traditional intranet. In order to empirically assess the difference of both intranet versions, this research applies a longitudinal research design by rolling out a survey at two points in time, i.e., before and after the new social intranet was introduced. Furthermore, researchers and practitioners are emphasizing the importance of organizational climate as an enabler of ESM platforms and social intranets. The results showcase the networking impact as a mediator of the relationship between an employee’s social intranet use and the performance impact. These results can be used by practitioners to contradict various sceptic voices towards ESM platforms and to validate the investments. Further, the study shows how the organizational climate should be composed, and how it acts as an enabler for a social intranet that improves employee performance. This not only acts as a motivation for organizations to start a transformation process, but the conceptualization in form of four dimensions proves the important aspects of organizational climate as well as can be used in future research endeavors.
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