Banking for the Climate: Activation Mechanisms of the Sustainable Logic
This research is aimed at acquiring an understanding of how and why the sustainable logic gets activated in an organisation. In order to address this research question, a multiple case-study design was applied in the banking industry. Six pathways for sustainable logic were identified each of which is a) crossing different additional institutional logics, b) is characterised by a critical trigger event, or not and c) is paved by an internal sustainability advocate, or not. Discussing the findings against the literature on institutional complexity, this paper theorises on the circumstances under which sustainable logic is activated in an organisation. It also adds to our understanding of how different forms of institutional complexity emerge and how this affects the implementation of sustainable practices. Overall, this paper contributes to a more fine-tuned understanding of how and why a new field-level logic takes shape inside organisations.
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